Instagram to trial hiding likes

Instagram to trial hiding likes

Likes are how this social media platform’s users show their approval of a post. A simple double tap drives a whole industry of influencers who make a living of publishing carefully curated, filtered and captioned snapshots of their lives and sponsored content online. Could this all be about to change?

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What it takes to nail your email marketing strategy

What it takes to nail your email marketing strategy

2019 is about ending the war of the inbox and creating peace between the marketer and subscriber. Brands are focusing on sending more relevant emails and keeping the customer journey as the focus of email marketing strategy. Below, Salesforce has put together the top 4 ways to leverage marketing technology to keep you and your subscribers happy.

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Advertising trends you might want to consider..

Advertising trends you might want to consider..

It’s estimated that people are exposed to between 1,000 – 10,000 ads per day. The gradual demise of traditional advertising vehicles and the exponential growth of new advertising platforms, combined with a generation of consumers who have * zero * time for interruptions (we’re looking at you, millennials and Gen Z!) means advertisers are having to get innovative.

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Lookin' fine in design. Trends for 2019.

Lookin' fine in design. Trends for 2019.

Tired design can be the death of a brand, so keeping abreast of creative and design trends is key to keeping brands fresh and attractive to target markets. We look to the place where creativity, photography and design meet, Shutterstock, to shed some light on what’s hot in terms of design trends.

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Social media: Entering the Instagram era?

Social media: Entering the Instagram era?

We know that consumers now have so much choice at their fingertips. So, what does it take to be their choice, to make your biz tick, in our digital age? Well, for one, consider social media a staple in your marketing strategy. This time we look at some figures around Instagram.

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Skeptical of social media: Do I really need to be on Facebook?

Skeptical of social media: Do I really need to be on Facebook?

If you’re working hard, your sales and results should follow, right? You’re conducting your business by the old adage, ‘you get out what you put in’. But in our digital age, this is warped by what consumers have put in front of them; websites, where your website appears in online search engines, email marketing, and the big one: social media.

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The end of 2018: Planning and reflection makes for perfection

The end of 2018: Planning and reflection makes for perfection

Whoa. By some way of wicked magic it’s already mid-November and you’re entering the end zone. The end of year marks an adrenaline fuelled, hair-raising busy period of business. Sales have spiked, so you’re incredibly busy meeting increased client demands. Sound like you? It’s the best kind of first world problem.

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How hard is your brand working?

How hard is your brand working?

We do a lot of rebranding work here at The Collective Co and we thoroughly enjoy it.  Gone are the days of a brand just being a slick logo on your letterhead and business card or a tagline or a slogan.  In this online age brands are able come to life and interact with customers more than they ever have before. Its important to remember that your brand still does important job

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Meet the Team - introducing Jess Robertson

Meet the Team - introducing Jess Robertson

Our latest instalment of meet the team introduces one of the newer team members in Marketing and PR. Jessica Robertson joined The Collective Co. in September to assist with servicing the growing client needs. Jessica has nearly 20 years of marketing and PR experience having worked with major corporations such as Westfield, Savills, Taubman, The Venetian and Crown Resorts.  Jessica spent

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Meet the team - introducing Gill Raftery

Meet the team - introducing Gill Raftery

In our next instalment of 'Meet the Team' we are introducing Gill Raftery. Gill has been with The Collective Co. for nearly 4 years and is our behind the scenes powerhouse.  She brings many years of expertise including over 10 years in lifestyle and entertainment PR plus over 7 years marketing international beverage brands such as Peroni and Coca Cola Amatil. 

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