Skeptical of social media: Do I really need to be on Facebook?

Skeptical of social media: Do I really need to be on Facebook?

If you’re working hard, your sales and results should follow, right? You’re conducting your business by the old adage, ‘you get out what you put in’. But in our digital age, this is warped by what consumers have put in front of them; websites, where your website appears in online search engines, email marketing, and the big one: social media.

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The end of 2018: Planning and reflection makes for perfection

The end of 2018: Planning and reflection makes for perfection

Whoa. By some way of wicked magic it’s already mid-November and you’re entering the end zone. The end of year marks an adrenaline fuelled, hair-raising busy period of business. Sales have spiked, so you’re incredibly busy meeting increased client demands. Sound like you? It’s the best kind of first world problem.

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How hard is your brand working?

How hard is your brand working?

We do a lot of rebranding work here at The Collective Co and we thoroughly enjoy it.  Gone are the days of a brand just being a slick logo on your letterhead and business card or a tagline or a slogan.  In this online age brands are able come to life and interact with customers more than they ever have before. Its important to remember that your brand still does important job

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Meet the Team - introducing Jess Robertson

Meet the Team - introducing Jess Robertson

Our latest instalment of meet the team introduces one of the newer team members in Marketing and PR. Jessica Robertson joined The Collective Co. in September to assist with servicing the growing client needs. Jessica has nearly 20 years of marketing and PR experience having worked with major corporations such as Westfield, Savills, Taubman, The Venetian and Crown Resorts.  Jessica spent

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Meet the team - introducing Gill Raftery

Meet the team - introducing Gill Raftery

In our next instalment of 'Meet the Team' we are introducing Gill Raftery. Gill has been with The Collective Co. for nearly 4 years and is our behind the scenes powerhouse.  She brings many years of expertise including over 10 years in lifestyle and entertainment PR plus over 7 years marketing international beverage brands such as Peroni and Coca Cola Amatil. 

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Bringing your brand to life with content

Bringing your brand to life with content

Our team has recently been spending a lot of time thinking, discussing and reviewing branding in the digital world. We have been helping a number of clients establish new brands like the gorgeous gift shop My Creative Finds or rejuvenating existing brands like for the Marlow Hotel Group.  Plus we have been having a good look at our own brand and we hope you like our new website's look and feel.

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Winners are Grinners!

Winners are Grinners!

Our clients are our partners and when they do well, we feel proud.  So when the team from Professionals Chambers Fleming Padstow recently attended the Annual Black Tie National Award Night for the Professionals group of property agencies we were not surprised to hear they cleaned up a number of top awards. Plus they looked the goods as you can see in the team photo above.

Huge congratulations must go to the following winners:

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Introducing Creative Finds

Introducing Creative Finds

How often does a special occasion suddenly appear in the calendar but when you go to the gift cupboard…… its mother-hubbardy all kinds of bare? Well for me this happens pretty much Every. Single. Birthday, Father’s Day, Anniversary – you name it and I don’t have a gift waiting.  So how lucky am I that our very special friend and client has created her beautiful new online business with people like me in mind – a carefully selected offer of high quality, hand crafted gifts at reasonable prices – and even better they are all conveniently sorted by who you are buying for. 

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Clients in the Spotlight

Clients in the Spotlight

WOW.  Things have been super busy over here at The Collective Co. since our last blog post. We have grown our team, gained some wonderful new clients, rebranded a number of client assets and have been posting our lives away in the name of growing the social communities we create and nurture.

We have also been busy sourcing PR opportunities and are thrilled to share this coverage for Marlow Hotels which was published last week.

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