Stats that prove the importance of local SEO

When you’re looking for a reliable local business that’ll build your dream home, pub that will serve you the best schnitty, or who can design you a killer logo for your new start-up - how do you find it? You pull up your favourite search engine for a little online research, of course.

Your customers are no different. When they’re looking for a product or service similar to what your local business sells, they’re going online to find it.

Did you know that 88% of consumers who do a local search on their smartphone visit or call a store within a day? In fact, nearly 46% of all Google searches are seeking local information. 

A strong local SEO strategy is key to driving more people to your website. Take a look at these local SEO facts.

  1. 46% of all Google searches are looking for local information. (Source: GoGulf)

  2. 72% of consumers that did a local search visited a store within 8 kilometres. (Source: HubSpot Marketing Statistics)

  3. 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)

  4. 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)

  5. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source:  HubSpot Marketing Statistics)

  6. 78% of location-based mobile searches result in an offline purchase. (Source: SEO Tribunal)

  7. “Near me” or "close by" type searches grew by more than 900% over two years. (Source: Chat Meter)

  8. 72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code. (Source: Think with Google)

  9. By using location-based coupons on mobile can lead to a 9916% increase in incremental mobile revenue. (Source: WordStream)

  10. Local searches result in purchases 28% of the time. (Source: Joel House Search Media)

  11. Search result information will send 70% of consumers to a physical store. (Source: Joel House Search Media)

  12. 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)

  13. Global retail ecommerce sales will reach $4.5 trillion by 2021. (Source: HubSpot Marketing Statistics

  14. 4 in 5 consumers use search engines to find local information. (Source: Think with Google

Source: HubSpot