Instagram to trial hiding likes

Instagram to trial hiding likes

Likes are how this social media platform’s users show their approval of a post. A simple double tap drives a whole industry of influencers who make a living of publishing carefully curated, filtered and captioned snapshots of their lives and sponsored content online. Could this all be about to change?

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Advertising trends you might want to consider..

Advertising trends you might want to consider..

It’s estimated that people are exposed to between 1,000 – 10,000 ads per day. The gradual demise of traditional advertising vehicles and the exponential growth of new advertising platforms, combined with a generation of consumers who have * zero * time for interruptions (we’re looking at you, millennials and Gen Z!) means advertisers are having to get innovative.

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