If you haven’t seen our recent Instagram Post, we are here to tell you that Instagram is now being indexed by google, and yes this changes everything!. Basically, your reels, posts and even your profile can now show up in google search results.
This is a huge shift, because up until now, all that instagram content was living mostly inside the app. It performed well in-feed, got shared, saved, maybe even boosted, but then it disappeared into the scroll. Now it has the potential to show up in front of entirely new audiences searching on google.
This means Instagram just became part of your SEO strategy. Content like reels, grid posts or your profile can now help boost your brand’s visibility beyond just social media. The result? More views, traffic, opportunity and a much longer content lifecycle.
This matters because it means your brand is about to become a whole lot more discoverable. There will be a lot more traffic coming to your posts, a stronger connection between your social content and SEO, and a better return on all the effort you’re already putting into content creation.
What is TCC doing about it? If you have worked with us before, you know we have always created content with reach and strategy in mind. But now more than ever, we are weaving SEO thinking into our social content from the start by writing keyword-rich captions, creating posts that align with search trends and planning content with google in mind.
The bottom line? Instagram isn’t just a social app anymore it is now a part of your search engine presence. If you’re not building content with that in mind, you may be missing out on a major opportunity to show up where it counts.
Want to align your content with what your audience is googling? TCC can help you do it strategically.
