A self-check for modern brands who want more impact, clarity, and connection.
Your digital presence is more than a website and a few social posts — it’s how your brand shows up, communicates, and builds trust in a digital-first world. But is your digital presence working for you — or just existing?
At The Collective Co., we believe your digital footprint should do the heavy lifting. So we’ve put together a list of questions you can ask yourself (or your marketing team) to see how you currently stack up.
- Website That Works
☐ Is my website mobile-optimised? Does it load quickly?
☐ Are my brand identity (colours, tone, logo) consistently applied?
☐ Are my services clearly explained and easy to navigate?
☐ Is there a clear call to action? (book, contact, shop, etc.)
- Socials With Strategy
☐ Do I post with purpose, or is it just to ‘keep it active’?
☐ Does my content reflect my brand values and voice?
☐ Do I get consistent engagement or enquiries through social media?
☐ Are my profiles optimised (bio, links, highlights)?
- SEO + Searchability
☐ Is my business easy to find on Google?
☐ Do I rank for keywords my ideal client might be searching for?
☐ Is My Google Business listing up-to-date with photos and reviews?
- Content That Connects
☐ Am creating value-driven content (blogs, video, FAQs, etc.)?
☐ Do I have an actual content strategy (not just random posts)
☐ Do I repurpose content across channels to stay visible?
- Brand Cohesion Across Platforms
☐ Is my tone, visuals and messaging consistent across all my platforms and collateral?
☐ Do I have brand guidelines or at least a visual style guide? Are these being used correctly?
☐ Does my audience know what to expect from me?
Results Snapshot:
Mostly No? You’re visible, but not strategic. There’s huge potential to sharpen your presence and start converting clicks into clients.
Some Yes, Some No? You’ve got the pieces, but need a better system. A unified strategy could amplify everything.
Mostly Yes? You’re on the right track — now it’s time to optimise and capitalise.
If you’re ready to stop guessing and start growing, we’re here to help. Let’s make your digital presence a real business asset — one that reflects your brand actually works for you.
Get in contact to find out how.
