Dr Ben LaHood

Our work with Dr Ben LaHood is diverse. It’s purpose has been to build a virtual practice and a strong digital brand, creating tangible and valuable assets, which are location independent, and that speak to both patient and industry audiences. This concept itself quite revolutionary within medical marketing that is often bound by physical practice location.

Our work with Dr Ben LaHood is diverse. It’s purpose has been to build a virtual practice and a strong digital brand, creating tangible and valuable assets, which are location independent, and that speak to both patient and industry audiences. This concept itself quite revolutionary within medical marketing that is often bound by physical practice location.

Starting with his website to provide an anchor for all activity, and which compliments his very genuine and self-managed organic social media feed @drbenlahood, we have leveraged this platform to expand his digital footprint with a second patient facing social media feed, a targeted e-newsletter, and a roving CPD event schedule, connecting him both physically and digitally with his community. All occasions are strongly branded using assets that we have built along the way.

All initiatives are activated in synced collaboration with him, meaning they are genuine, topical, have his personality, and benefit from very real engaged activity.

Client

Dr Ben LaHood

Sector

Medical

Services

Website Development | Brand Expansion | E-newsletter | Organic Social Media | Referral Work and Analysis | Event Management.

Website

www.drbenlahood.com

Ben Lahood Logo
Ben Lahood Sitting at desk with laptop talking to business woman
Ben Lahood Website mockup on computer screen display

Starting from scratch, a number of ideas were explored for her brand icon, colour palette and font. These were then refined through a collaborative process with Carmen, ensuring that she was actively involved in the creation of her professional brand identity.

Ben Lahood Business Card mockup
Ben Lahood mockup of letter head and assets
Ben Lahood social media mockup

Extending across to her website, a critical digital asset, the result is a clean, and medically professional digital anchor that is easy and enjoyable to navigate, providing access to her practice 24/7.

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