The Collective Co. are a team of passionate marketers & designers providing strategic marketing, branding and design services.  We specialise in all things digital and love developing strategic content, engaging online campaigns and nurturing and growing our clients' online communities.  Our marketing strategies are cost effective, meet our clients’ budgets and get results.  Established in Sydney in 2008, The COLLECTIVE Co. now services clients across three Australian states. We are growing, so come join us. 

 

DIGITAL MARKETING

For most of your customers, your website, and overall online presence, is the face of your product or service and the first glimpse at your brand offering. It can also be your launchpad, propelling users into your story and unique differentiation.

 
 

STRATEGY

Strategy is the art and science of finding how to broadcast your message to the right people, in the right medium, and at the exact right moment. At The COLLECTIVE Co, we adopt a variety of strategic methods to ensure that you set a feasible target...

 

GRAPHIC DESIGN

High-quality design enriches digital experiences by synthesising text to simple visuals, by providing clarity to your purpose, and by bringing more emotion to your messaging. As a result, great design demands more attention and provides more credibility.

 

INSTAGRAM HIGHLIGHTS

Brands of #nyc #fatwitch #bestbrowniesintown
Brands of #nyc #highstreetonhudson
Brands of #nyc
#nomosoho
Featured
Instagram Saves Are The Hot New Engagement Metric — Here’s Why
Instagram Saves Are The Hot New Engagement Metric — Here’s Why

Goodbye likes, hello saves: Instagram saves are the hottest engagement metric that brands are tracking right now (and for good reason). 

With Instagram testing the removal of likes, success metrics for Instagram feed posts are moving away from public likes in favour of the private “saves” metric instead.

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8 Popular Instagram Trends of 2019 (So Far)
8 Popular Instagram Trends of 2019 (So Far)

It’s July.  We’re now over half way through the year and halfway through a marketing plan. And while what you’re doing may be great, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019!

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Stats that prove the importance of local SEO
Stats that prove the importance of local SEO

When you’re looking for a reliable local business that’ll build your dream home, pub that will serve you the best schnitty, or who can design you a killer logo for your new start-up - how do you find it? You pull up your favourite search engine for a little online research, of course. We look to stats that prove the importance of having an SEO strategy in place.

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Instagram to trial hiding likes
Instagram to trial hiding likes

Likes are how this social media platform’s users show their approval of a post. A simple double tap drives a whole industry of influencers who make a living of publishing carefully curated, filtered and captioned snapshots of their lives and sponsored content online. Could this all be about to change?

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“The Collective Co. manage all marketing, strategy and PR for our venues in the Southern Highlands - we see huge value in what they offer our hotels.

They have transformed our website, in- venue collateral, photography and social media and have put our venues on the map as weekend destinations.

We really enjoy working with Kristy and her team - they are great fun, hard workers and we all enjoy a good laugh on visits to the highlands.”

— MARTY DOWNS, OWNER OF BUNDANOON HOTEL + ROYAL HOTEL BOWRAL

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