Think of The Collective Co. as your outsourced marketing department... freeing you to concentrate on running your business without worrying about where your next enquiry or sale will come from.
For most of your customers, your website, and overall online presence, is the face of your product or service and the first glimpse at your brand offering. It can also be your launchpad, propelling users into your story and unique differentiation.
Your message needs to be delivered clearly, assuring that you create interest and establish credibility while meeting your business goals and the goals of your users. We design and develop high-end websites that tell the story of your brand in a captivating way. From company websites to campaign landing pages to e-commerce platforms, our creative engineering initiatives will skyrocket your reputation and recognition.
High-end aesthetics spark desire. Coupling that with clear messaging, amazing layout, and meaningful content, we’ll represent you and your brand in the best light possible. No matter the extent of your features or your content, without good design and strategic messaging, your functionality and content can be lost. We justify our design work with research, testing, and analytics.
We optimise for usability, speed, SEO, and conversion, partnering with you to design slick and organised websites that create a frictionless experience. Your visitors will spend only split seconds thinking about how to navigate, allowing them to focus solely on your message, the value of your calls to action, and the engagement of your brand.
The COLLECTIVE Co are experts in all areas of digital marketing and proudly partner with a number of agencies to bring only the best for our clients.
We all love good design and are constantly being influenced by it. But for many people the importance of good design is rarely thought about. Just wander round the local shopping centre, jump online or simply sit down in your living room and look around — good design is never very far away from you!
It’s a crowded market place out there; every product and service is desperate to get your attention. But you might notice that good design doesn’t need to shout, it quietly relies on its strengths to compete with everything else around it. Form, function material and experience are singled out or combined to create something that ‘stands out from the crowd’. And, once that happens, it can become a phenomenon!
Ultimately, what makes a good design is a personal thing. There is no scientific formula to follow or magic wand to wave but generally good design exudes an aura of positivity for most people.
If used wisely, social media can be a powerful business tool. Some of the opportunities and benefits of social media can include:
The most obvious opportunity is to generate revenue. This can be done through building a community or advertising your products or services within the social media platform. If you choose to advertise in social media, the ads can either link back to your business' social media page or sometimes to your website. This can mean that you're able to benefit from social media without needing to have a channel.
Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.
Social media can be a good way of attracting new customers. For example, when considering social media campaigns, you could try to attract followers with promotions or giveaways. Once you have a good following you can focus on more personalised social media campaigns to encourage them to stay.
Even if you think social media is not suited to your business or that you don't have the time, simply logging on to see what your competitors are doing in this space, or finding out what your customers are saying about you might be a valuable exercise.
Networking can be a valuable way to exchange ideas with like-minded people to improve the way you do business. Using online networking sites can also be valuable to your business, often for the purpose of knowledge sharing and word-of-mouth referrals.
There are many reasons why small businesses engage the services of marketing agency or marketing consultant, which are mainly due to:
- Needing a specific skill-set to assist with a new project, or require an external perspective
- Requiring an extra resource to when your workload increase over a short period. There are always inevitable peaks and troughs throughout the year, where current staffing levels may be insufficient to complete a project and a marketing consultant can be used to keep you on track.
- Preferring to outsource the marketing function rather than employ someone full-time or on a part-time basis
In today’s competitive business market, the marketing function is becoming more specialised and new positions are being created to meet the very specific and demanding marketing requirements for businesses. Brand Managers, Web Designers, Copywriters, Public Relations Specialists are just a few examples of niche marketing functions.
With so many marketing options available today, many businesses are not implementing the right marketing strategies to achieve the best possible return on investment. You could be missing out on many different low-risk and low-cost ways to use online and offline marketing activities to boost sales, leads and profits.
You know that successful marketing can bring huge rewards to any business, but different industries require different strategies to help maximise their returns. Therefore by engaging a marketing consultant with training will save you time, money and further headache from trying to do it yourself or employing someone full time.
Strategy is the art and science of finding how to broadcast your message to the right people, in the right medium, and at the exact right moment.
At The COLLECTIVE Co, we adopt a variety of strategic methods to ensure that you set a feasible target and meet it precisely, growing your business and expanding your presence.
Our strategists and designers will meet with you to identify the perfect concoction of strategy, problem solving, and creative thinking needed to accomplish your goals. We understand the digital tools, platforms, and technologies that will allow you to deliver a targeted message to the right people at the most opportune time.
We help you focus on a variety of key strategies: market feasibility, initiating user acceptance, developing meaningful personas, establishing clear and effective positioning and messaging frameworks, facilitating testing and optimisation, and implementing a go-to-market plan that will allow you to succeed in expanding your presence and growing your business.
Our team has a deep understanding of both digital and non-digital products, enabling us to act as experts in the entire marketing landscape, with a command of the tools and technologies necessary to put together the most effective strategy for advancing your business goals.
So many business owners don’t believe that brand is an important element to consider – we don’t agree, and here is why.
As great as you think your product is, there are thousands out there who are selling either the same thing or a different product that can give the same result.
And if your product is truly original, then I think your brand is potentially even more important. People will ‘jump on the bandwagon’ of a great idea very quickly, so you need to position your company as the originator and expert in the market to keep your market share.
So why would people buy your product and not your competitors? Is it because your product is better quality, cheaper in price, made locally, only made for a particular age group and/or friendlier to the environment? Or is it because your business gives better service, delivers on promises, is more convenient, more proactive and/or tries to better the community it exists in?
Well, whatever it is, it’s certainly a lot to say when people have such short attention spans. And just because you say it, doesn’t mean they believe you.
Ah ha! So this is where branding comes into play. Not only can it communicate with just a small element (ie. something as simple as a logo, symbol or colour) what your product/business is all about, but also what makes it extraordinary. More importantly, branding makes this information meaningful to people.