Motel Molly

Classic South Coast Charm With A Cool Twist

The Collective Co successfully launched Motel Molly, a Mollymook beachside motel that has been elegantly refurbished into a boutique establishment. The architectural concept by Richard Stanisich seamlessly integrated the Australian coastal landscape with whimsical moments of Mediterranean influences, revealing playful pastel colour tones, and artisan-crafted details. Four pastel colours (pink, yellow, blue, and green) create memorable personalities for each building.

The architectural concept flawlessly incorporated colours that seamlessly aligned with the brand’s identity designed by The Collective Co, extending into the collateral found in hotel rooms and digital touch points. This encompassed a diverse range of branded marketing materials including in-room compendiums, minibar menus, room cards, glass details, drink coasters, door hangers, slippers, and robes. The brand consistency extended throughout the entire venue, featuring branded accents such as the brand logo and icons on various signage, room number tiles, vibrant vending machines, gift cards, bicycles, and surfboards. TCC maintained the brand’s presence across social media platforms and its official website.

Right from the initial ‘coming soon’ phase, our strategic campaign prominently showcased the Motel Molly logo, setting the stage for an eagerly anticipated unveiling. We skilfully harnessed the power of social media, weaving an irresistible narrative through teasers, and reels that showcased the hotel’s extraordinary offerings. The result was a growth in anticipation and an eager following.

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