Parc Pavilion
Client
Feros Group
Sector
Hospitality
Website
www.parcpavilion.com.au
Services
Website
Marketing Strategy
Branding
Naming
Social Media
Launch Campaign
PR
Influencer
Menu Design
Merchandise design
Meta advertising
Launch EDMs
Signage
Cronulla's Latest Venue Now Open!
When long-time client Feros Group envisioned a new venue nestled in Cronulla’s Monro Park, they came to The Collective Co. to bring it to life.
We led the full brand development and marketing rollout for Parc Pavilion, including naming, branding and identity design for the hero venue and its four unique dining concepts: Parc Bistro, Mr Monro’s, Call Me Mamma and The Terrace. Each brand was curated to stand on its own while contributing to the cohesive, elevated experience of Parc as a whole.
From there, we delivered a full-service go-to-market campaign including website design and development, social media strategy and management, PR, influencer outreach, launch activations, Meta advertising, menu and merchandise design and more.
Our integrated approach resulted in a phenomenal community response, with 3,000 bookings made in the first 24 hours of launch. The Pavilion opened to a packed house and continues to thrive as one of Cronulla’s most talked-about destinations.
This project is a reflection of what we do best, building brands from the ground up and launching them with impact.
